Some users will view your creatives but won’t click on it. In most cases they read your media (banner) and in some cases they have even memorized it. In 24 hours (more or less) users may want to visit your site because they still remember your message and will type in your company name (domain name) to learn more about products and services. BINGO! Mission accomplished! AdXpress is capable of identifying users who viewed your ad earlier and who come back later. AdXpress will provide you with a valuable and detailed report on how many people viewed your banner and who actually did come back and even placed an order.