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AdXpress
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Success story

  MTV Italy requires the highly-specialized services of a reputable online media delivery technology and advertising group, and chose ValueAd for it's world-class, customized solutions and proven expertise in this filed.

"MTV evaluated different solutions to internalize our ad-serving activities but (ValueAd's) AdXpress is the only one satisfying our multiple needs with a pretty flexible asp cost model," said MTV Italy's Gian Paolo Tagliavia. (Head of Online).


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Technology & Function
Smart Tags
Post-Click analysis
Post-View analysis
Reporting
Analytics
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Post-View analysis

Smart Tag technology enables one of the new ways of measuring important brand awareness. Utilizing the incredible power of Smart Tags, AdXpress provides Post-View analysis. If your objective is to improve your brand awareness on the NET – this is the most effective tool on the market today to get the job done.

Some users will view your creatives but won’t click on it. In most cases they read your media (banner) and in some cases they have even memorized it. In 24 hours (more or less) users may want to visit your site because they still remember your message and will type in your company name (domain name) to learn more about products and services. BINGO! Mission accomplished! AdXpress is capable of identifying users who viewed your ad earlier and who come back later. AdXpress will provide you with a valuable and detailed report on how many people viewed your banner and who actually did come back and even placed an order.