Using AdXpress technology you can virtually divide your site by ZONES (such as SPORT, BUSINESS and WEATHER sections) and then divide each zone by PLACES (such as top 468x60 ad place and bottom 468x60 place). You can also group some places from different ZONES into BUNDLES.

Then you completely divided you site the way mentioned you are able to target any ad campaign on this site by any ZONE, PLACE or BUNDLE (a group of places). Thus you can use the ad potential of your audience more efficiently: